Tuesday, April 24, 2012

TEDxAntarcticPeninsula

I'm happy to finally be able to share the link to all of the TEDx videos that we shot while on the 2041 IAE2012 expediton. The location was Paradise Bay, Antartica, and was filmed using only renewable energy. Video footage by Kyle O'Donoghue.

Click  HERE to watch!
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Sunday, April 22, 2012

Just One Thing

Happy Earth Day!

Remember this shampoo ad from the 80s? Heather Locklear is explaining that her shampoo is so great, that she told two friends about it, and they told two friends, and so on, and so on, and so on...

So, here's my Earth Day Challenge for you: pick one eco-friendly tip to tell two friends about. Ask them to tell two friends, and so on, and so on, and so on...

I often hear people complain about how it sometimes feels hopeless to care about the environment when big governments are acting too slowly on climate change policy, politicians are spreading negative noise about alternative energy, and polluters just keep going about their business. People seem to have a hard time figuring out how one thing, like changing to more energy efficient lightbulbs in their home, can make a big difference. Well, we are consumers. We buy those lightbulbs. If more and more of us drive the market to produce those bulbs at a better price and better quality, we won't need the regular lightbulbs anymore. Don't  believe me? Well, how do you explain the phase-out of incandescent bulbs in the US and other countries? In that case it was the combined effort of goverment AND a grass roots movement that made a difference. Sure, it requires behavior change and some people prefer incandescent lighting. But they will get used to it, just like we all got used to using cell phones vs rotary phones. Times change, things change, people need to evolve. In this case, for the good of the planet we live on.

So, listen to Heather Locklear. Pick a tip (simply enter "eco-friendly tips" into Google and you'll find a ton to choose from) and tell two friends today for Earth Day. Here's my tip to you:

Don't charge your cell phone overnight. It only takes a couple of hours to charge. Once the battery is charged, you'll just be wasting energy AND money.
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